Marketing

As part of the En route programme we can offer a wealth of resources and support for motivated Resellers that want to grow their business with Cisco SMB product led solutions.

The En Route marketing programme through Ingram Micro’s AIM portal services and Cisco’s Partner Demand Centre provides sales & marketing engagement offerings that enable you to build a Cisco practice, either from the ground up or into alternative technologies that you might not have previously considered.

AIM is an exclusive Ingram Micro offering that provides you with the tools, resources, guidance and support to help you sell Cisco in the SMB market. It’s the fastest way for Reseller partners to get access to Cisco’s leading networking solutions and proven demand-generation activities that will grow solutions. Similarly, The Partner Demand Centre offers a wealth of resources to help you bolster your internal Marketing resources and run targeted Cisco campaigns.

The Marketing resources referred to in this section are mainly free, providing an invaluable addition to the resources available to your business to drive it forward. As part of the added value of the programme, your Fly Higher Programme Manager will assist you in choosing the right Marketing resources to suit your business. Where the activity is chargeable as is the case with some of the more involved campaigns available from Cisco’s Partner Demand Centre, your Fly Higher Programme Manager will assist you in gaining the rebate from Cisco that can fund this type of activity. Also, from time to time there will be Marketing money available which can be secured when running targeted Marketing programmes as part of your Fly Higher Business plan.

Through En Route Marketing, you can:

• Expand your portfolio of offerings
• Target new revenue opportunities
• Increase margin/profitability
• Gain a competitive advantage
• Become a Trusted Advisor
• Recover lost business
• Evolve existing solutions
• Sell a Total solution

Ingram Micro AIM Service

• Ability for reseller to send email directly from portal
• Stats for resellers on opened emails sent via portal
• Stats for Ingram Micro on opened emails send via portal
• Custom Emails – own logo and prices
• Downloadable images and materials